Sales

Complete guide to Alliance Chemical's sales processes, email communication, and product listing strategies.

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Core Principles

Email Communication

• Direct & natural — write like a real person, not a template
• Decisive pricing — include the number plainly with fees noted
• Next steps first — tell the customer what to do next

Product Listings

• Compliance-first — avoid biocidal/medical claims
• SEO-optimized — 3-4 popular applications per title
• Accurate descriptors — match grade to actual use cases

Navigate using the cards above or the sidebar for detailed guides.