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SEO Product Titles — Rules & Examples

Guidelines for titles that convert and stay compliant with marketplace rules.

Core Rules

Compliance Requirements

  • ❌ Don't mention industries where the grade isn't used (e.g., food)
  • ❌ Avoid words like "disinfection," "organic matter," or anything implying biocidal use (Amazon compliance)
  • ❌ Don't call N-Amyl Acetate a flavor compound
  • ❌ Don't add purity unless it's in the product name already
  • ❌ Don't separate the solution % from the material name

Best Practices

  • ✅ Use "Food Grade" for D-Limonene instead of "USP"
  • ✅ Choose 3–4 popular applications that fit the material
  • ✅ Use SEO-friendly, general applications
  • ✅ Keep solution % attached to material name

Title Structure

Material – Key Descriptor – 3–4 Popular Applications

Example Formula

"Industrial Talc Powder – Gray Colored – For Plastics, Ceramics, Paints, Rubber, and Construction Use"

Real Examples

Good Examples ✅

Acetic Acid 100% / Vinegar 100% — For Descaling, Cleaning, Surface Prep, and pH Adjustment

D-Limonene Food Grade — For Degreasing, Surface Prep, Adhesive Removal, and Industrial Cleaning

Industrial Talc Powder – Gray Colored – For Plastics, Ceramics, Paints, Rubber, and Construction Use

What to Avoid ❌

  • "Acetic Acid for Disinfection" (biocidal claim)
  • "D-Limonene USP Grade" (wrong descriptor)
  • "99.9% Pure Sodium Hydroxide" (unnecessary purity)
  • "Vinegar 100% / Acetic Acid" (solution % separated)

Choosing Applications

Pick 3–4 applications that are:

  1. General — not industry-specific unless that's the exact grade
  2. SEO-friendly — commonly searched terms
  3. Compliance-safe — avoid medical/biocidal claims
  4. Accurate — actually match the product's use case

Common Application Categories

  • Cleaning & Degreasing — surface prep, adhesive removal
  • Manufacturing — plastics, ceramics, paints, rubber
  • Chemical Processing — pH adjustment, neutralization
  • Construction — concrete, coatings, sealants
  • Industrial Use — general catch-all when appropriate

Related: Email Style Guide • Quick Reference