SEO Product Titles — Rules & Examples

Guidelines for titles that convert and stay compliant with marketplace rules.

Core Rules

Compliance Requirements

❌ Don't mention industries where the grade isn't used (e.g., food)
❌ Avoid words like "disinfection," "organic matter," or anything implying biocidal use (Amazon compliance)
❌ Don't call N-Amyl Acetate a flavor compound
❌ Don't add purity unless it's in the product name already
❌ Don't separate the solution % from the material name

Best Practices

✅ Use "Food Grade" for D-Limonene instead of "USP"
✅ Choose 3–4 popular applications that fit the material
✅ Use SEO-friendly, general applications
✅ Keep solution % attached to material name

Title Structure

Material – Key Descriptor – 3–4 Popular Applications

Example Formula

"Industrial Talc Powder – Gray Colored – For Plastics, Ceramics, Paints, Rubber, and Construction Use"

Real Examples

Good Examples ✅

Acetic Acid 100% / Vinegar 100% — For Descaling, Cleaning, Surface Prep, and pH Adjustment

D-Limonene Food Grade — For Degreasing, Surface Prep, Adhesive Removal, and Industrial Cleaning

Industrial Talc Powder – Gray Colored – For Plastics, Ceramics, Paints, Rubber, and Construction Use

What to Avoid ❌

"Acetic Acid for Disinfection" (biocidal claim)
"D-Limonene USP Grade" (wrong descriptor)
"99.9% Pure Sodium Hydroxide" (unnecessary purity)
"Vinegar 100% / Acetic Acid" (solution % separated)

Choosing Applications

Pick 3–4 applications that are:

General — not industry-specific unless that's the exact grade
SEO-friendly — commonly searched terms
Compliance-safe — avoid medical/biocidal claims
Accurate — actually match the product's use case

Common Application Categories

Cleaning & Degreasing — surface prep, adhesive removal
Manufacturing — plastics, ceramics, paints, rubber
Chemical Processing — pH adjustment, neutralization
Construction — concrete, coatings, sealants
Industrial Use — general catch-all when appropriate

Related: Email Style Guide • Quick Reference